NATIONAL QUANTUM LABORATORY
The National Quantum Laboratory (NQL) is a new Russian tech project that brings together key universities, research centers, technology companies, financial organizations, start-ups and development teams in the development of quantum computers.
Our brief was to get the message out there about this ground-breaking partnership and the implications for quantum computing.
We developed an extensive content plan and prepared a raft of communications to announce the NQL launch.
Initially we discussed news stories with editors of targeted technological and scientific media to prepare the ground for the launch.
Organized an interview at one of the most popular, high-profile Russian media outlets for both online and print
Following the launch we announced several scientific discoveries in the top Russian scientific and technological media: N + 1, Vesti, Hi-tech, Indicator, TASS, Hi-tech +.
Expert columns, digests, editorial materials and interviews in Russian Tier-1 and Tier-2 publications were also produced ensuring the NQL gained fully comprehensive coverage and ‘front-of-mind’ awareness.
In total, more than 140 materials were created and launched.
RUSSIAN QUANTUM CENTER
The Russian Quantum Center (RQC) is a non-governmental scientific and technological organization unique to Russia. It conducts fundamental and applied research in the field of quantum physics and creates and commercializes new technologies and devices based on the use of quantum effects.
To increase its public profile we leveraged a scientific discovery to place dozens of articles in top Russian business and technology publications.This coverage included the launch of the first international quantum computing school.
CORPORATE WELL-BEING PLATFORM PONIMAU
The well-being platform Ponimau was launched in December 2016. At the platform’s core is the Employee Assistance Program (EAP) which provides employees with free and unlimited consultations with psychologists, lawyers, financial experts and other consultants in the format of video, audio calls and chat.
During 18 months of partnership, we placed more than 100 editorial features in business, lifestyle, technological and popular social media. We regularly prepared and announced the results of internal analytics that demonstrated the platform’s success. We also released a series of podcasts "Time to Stop" together with RBC, one of the most popular Russian media outlet. More than 40% of media coverage was in Tier-1 media.
Realy is a mobile application that helps to find friends by analysing and matching common interests and cognitive/linguistic patterns.
In one month, we placed more than 30 technological articles and feature stories in City, Business and Lifestyle media. Over 30% of coverage was in Tier-1 media.
BaseTracK is a developer of technology that provides autonomous movement of vehicles. This includes cars and trucks, combines, tractors, drones, tracked vehicles and so on.
The company needed a higher public profile and over three months we placed more than 50 articles in the media. We also organised a test run for an autonomous taxi in Skolkovo. More than 10% of publications that ran coverage on BaseTracK were Tier-1 media.
Menu group is a food delivery service. The company works with more than 2000 restaurants in Armenia and Belarus.
To announce the company’s entry into the Ukranian market, following the acquisition of a Ukrainian company, we developed appropriate content and engaged with a large number of key journalists in Russian and foreign business, technology and retail media.
REASONANCE specializes in the development of ground-breaking power transmission via wireless technology. Today it is the only company on the market capable of reducing wireless power transmission costs by seriously significant amounts.
We developed news stories about the development of this safe transformational wireless energy technology for foreign media. As such one-to-one interviews and news features were covered in publications such as Entrepreneur, The London Economic and so on.
YEZ.RU is an online platform for auto maintenance and repair. The platform works on the same principle of Booking.com and Expedia allowing customers to compare prices. The YEZ.RU web service enables car owners to compare the cost of spare parts from different suppliers and auto repair shop prices so they can make more informed decisions. It also provides ratings and real-time reviews and enables car owners to book appointments online.
We positioned the service as a landmark offering to launch it to the media. It gained coverage in more than 15 leading technology, lifestyle and business publications. Over 30% of publications were Tier-1 enabling YEZ.RU to reach a large and broad audience.